AI visibility for law firms: does ChatGPT name your firm?

Someone can type “Which personal injury lawyers are there in Houston, Texas?” into ChatGPT, Gemini or Google AI Mode and get a short answer with names and links to the sites it used. You only see what those answers say about your firm by asking the question yourself, and an answer can differ the next time. In the sample below, ChatGPT cited a lawyer or business directory, ratings list or lead marketplace in 73 of its 74 answers about US lawyers. That counts the sources cited, not whether any firm was named.

Bevizio asks those questions for you, over and over, and counts. “How is my firm ranked?” is a fair thing to wonder, but an answer is not a ranking you can look up: each one names whichever businesses it names, and the next one can name others. So Bevizio reports how many of the answers to a question named your firm. This is the measuring side of what some call GEO for law firms (generative engine optimization, explained in this post). Bevizio measures; it does not change what any assistant says and promises no result.

What Bevizio shows a law firm

You give Bevizio your firm and the practice areas and cities you care about. Each practice area in a city is one question, asked the way a client might phrase it. Each question is asked 8 times a week across the engines: ChatGPT 3, Gemini 2, Google AI Mode 2 and Claude 1.

• Whether the answers name your firm. A count for each question and each engine, such as “named in 2 of 3 answers”, followed week by week. While the numbers are small, you see the raw counts, not a percentage.
• Who else is shown. The other businesses ChatGPT listed in its answers, as it gave them, with the rating and review count it showed where it showed them. Gemini and Google AI Mode answers carry no business cards at the moment, so for those you see the sources instead.
• Which sources the answers cited. Sorted by type, such as directories, Google Maps listings and review sites. Directories and maps are shown as sources, never counted as competitors.
• By practice area and city. So a firm with several practice areas or offices can see where the answers name it and where they do not.

It shows observations only: counts of real answers, with no advice and no score for your firm. A result looks like this; the example is a plumbing business with invented numbers, not a law firm.

Who this is for

Partners, practice managers and legal marketers who want to see, week by week, whether AI assistants name their firm and who they name instead. It suits a solo practice or a firm with several offices: each practice area and city is a question. An account tracks one firm, so an agency running several firms, or one account for separately branded offices, is not supported today.

What we saw on October 6, 2026: a dated sample

To show what these answers look like for law, we ran a sample of US lawyer questions on ChatGPT, Gemini and Google AI Mode. It measures what the answers cited, not whether any firm was named. In short, ChatGPT and Google AI Mode cited directories and ratings lists a great deal; Gemini cited them less, and about a third of its outside citations were Google Maps links. That is an observation from one day. It is not a ranking of any firm, and it is not advice on how to be named.

What we measured

• Date: October 6, 2026.
• Engines: ChatGPT, Gemini and Google AI Mode, collected through a data provider, in the way Bevizio’s product collects them, with the country set to the United States.
• Questions: 5 practice areas in 8 cities, which is 40 questions, each asked twice on each engine. That is 240 asks. 11 failed and are left out, so the figures below come from 229 answers.
• Cities: New York, Los Angeles, Houston, Chicago and Miami; Columbus; Boise and Omaha. The list was fixed before the run and not changed afterwards.

Bevizio did not rate any firm, and this page names none. The raw answers do name firms, so we keep them private and publish only counts. How Bevizio collects answers is on how we measure.

What the answers cited

A directory here means a lawyer or business directory, a ratings list or a lead marketplace, identified from the website address against a fixed list. The “other” group, which we do not split further, includes firm websites and publishers. “Outside citations” are links to sites other than the engine’s own pages.

• ChatGPT: 16 of its 348 outside citations (5%) pointed to bar association or government pages. The rest were directories (281) and other sites (51).
• Gemini: 125 of its 422 outside citations (30%) were Google Maps links.
• Google AI Mode: 408 further links that pointed inside Google’s own viewer were excluded from the 191, because they are not outside sources.

What ChatGPT showed about firms

Only ChatGPT returned firm cards (the local business entries it lists inside an answer) in a form we could count. Gemini and Google AI Mode answers were not parsed for firm names, so we report nothing about how many firms they named.

• 60 of ChatGPT’s 74 answers included at least one firm card.
• The median answer had 5 firm cards, in a range from 0 to 9.
• When the same question was asked twice, the two answers agreed closely on which firm cards appeared (median overlap 0.94 across 24 pairs, where overlap is the share of the smaller answer’s firm cards that also appeared in the other; 1 means all of them). That is one day. It says nothing about the same question next week.

What this does and does not mean

For these questions ChatGPT and Google AI Mode cited directories and ratings lists a great deal, and Gemini less so. We did not check whether any firm was listed on them, or whether being listed makes an engine name a firm, and nothing here says it does.

The limits, in plain terms:

• One date, three engines, 5 practice areas and 8 cities. Other questions and other places may look different.
• Each question was asked twice. Answers vary between askings, so these are observations, not rates.
• Source types come from the website address and a fixed list, so some sources will be classed wrongly.
• Answers are collected through a data provider, which can differ from what a person sees in the app.

The questions Bevizio asks for a law firm

These are questions of the kind Bevizio asks, and the ones used in this sample, in the words a client might type. It is the engine’s answer we measure, and the wording is not Bevizio’s view of any lawyer.

• “Who are the best personal injury lawyers in Houston, Texas?”
• “Who are the best divorce lawyers in Chicago, Illinois?”
• “Who are the best criminal defense lawyers in Columbus, Ohio?”
• “Who are the best immigration lawyers in Miami, Florida?”
• “Who are the best estate planning lawyers in Boise, Idaho?”

In an account, one question is one practice area in one city. In the free check, the business name is never put in the question. Bevizio then counts how often an answer names the firm, which other businesses it names, and which sources it cites.

Questions this page may raise

What the rules say

Lawyer advertising rules are written for lawyers and differ by state. We read three primary texts on October 6, 2026, and this page names no firm and says nothing about any firm being named. We checked the ABA model rules and two states, California and Florida, and this is not legal advice.

“A communication contains a recommendation if it endorses or vouches for a lawyer’s credentials, abilities, competence, character, or other professional qualities. Directory listings and group advertisements that list lawyers by practice area, without more, do not constitute impermissible ‘recommendations.’”

ABA Model Rule 7.2, Comment [2], read on October 6, 2026 in an Internet Archive copy of the ABA page dated January 14, 2025 (the ABA site refused automated access that day). Source 1 below.

“A lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the communication considered as a whole not materially misleading.”

California Rule of Professional Conduct 7.1(a), State Bar of California, read on October 6, 2026. Source 2 below.

“(3) comparisons of lawyers or statements, words, or phrases that characterize a lawyer’s or law firm’s skills, experience, reputation, or record, unless the characterization is objectively verifiable;”

Florida Rule 4-7.13(b)(3), one of the examples of deceptive or inherently misleading advertisements, The Florida Bar, read on October 6, 2026. Source 3 below.

Bevizio does not interpret these rules for any firm, and nothing here says what a firm may or may not publish.

Next step

Run the free local check or start the trial; see the local business overview and how we measure. For the background, read what AI visibility is and how it is measured. If you run a dental practice, see the US dental practices sample or the US accounting firms sample. To try the check by hand first, read how to check whether ChatGPT names your local business.