AI visibility for dental practices: does ChatGPT name your practice?

People ask ChatGPT, Gemini and Google AI Mode questions like “Who are the best emergency dentists in Houston, Texas?”, and the answers can list businesses. Bevizio asks those questions for your services and towns, over and over, and counts how many answers name your practice and who else they name.

The only way to learn whether your practice appears in an answer is to ask, and a second asking can return a different list. In the sample further down, every one of ChatGPT’s 77 answers listed at least two practices. Bevizio only measures: it does not change what any assistant says, and it promises no result. What some call GEO is the work of influencing those answers; the background is in generative engine optimization explained.

What your dashboard would show

You tell Bevizio who you are, then add the services you offer and the towns you serve. One service in one town is one question, worded the way a patient would type it, such as an emergency dentist in Houston. Every question is asked 8 times a week: 3 on ChatGPT, 2 on Gemini, 2 on Google AI Mode and 1 on Claude.

• Is your practice in the answer? A tally for each question and engine, for example “named in 2 of 3 answers”, updated every week. While the numbers are small, you see the plain counts and never a percentage.
• Who else is shown? The other businesses ChatGPT listed in its answers, with the star rating and review count it displayed for them. Gemini and Google AI Mode answers carry no business cards at the moment, so for those you see the sources instead.
• Where does the engine look? The sites behind each answer, grouped as maps listings, directories, review sites and everything else. Directories and maps count as sources, never as rivals.
• Service by service, town by town. A practice with two offices or several services can see which combinations get named and which do not.

Everything is an observation: counts of real answers, no advice and no score. Here is a made-up example for a dental practice that does not exist.

Who this is for

Owner-dentists and practice managers who want a weekly picture of how AI assistants treat their practice. It fits one office or several, because each service and town you add is a question. One account covers one practice name, so a dental group or an agency with several separately branded practices cannot use it yet.

What we saw on October 7, 2026: a dated sample

We put a set of US dental questions to ChatGPT, Gemini and Google AI Mode on one day and counted what came back. This sample counts what the answers listed and cited; it does not test whether any particular practice was named. Three patterns stood out. ChatGPT listed specific practices in every answer. Nearly all of Gemini’s outside links were Google Maps listings. And in a second look after the run, set out below, Google AI Mode often linked to practices’ own scheduling pages. These are one day’s observations, not a ranking of any practice and not advice on getting named.

How we ran it

• Date: October 7, 2026.
• Engines: ChatGPT, Gemini and Google AI Mode, reached through a data provider the same way the Bevizio product reaches them, with the country set to the United States and each city’s Google location passed along where the engine accepts one.
• Questions: Five services in eight cities made 40 questions, and each engine got each question twice, so 240 asks. Four asks failed and are left out, which leaves 236 answers.
• Services: family dentists, emergency dentists, dental implant dentists, Invisalign dentists and teeth whitening dentists.
• Cities: New York, Los Angeles, Houston, Chicago and Miami (large), Columbus (mid-size), Boise and Omaha (smaller). The services, cities and source lists were set before the run and never adjusted afterwards.

Nothing here rates a practice, and the page names none. The raw answers do contain practice names, so they stay private and only counts are published. The collection method is described on how we measure.

What the answers listed and cited

“Outside citations” are links to sites other than the engine’s own pages. A directory here means a business or health directory, a review or ratings site, or a lead or booking marketplace, matched by website address against a list set before the run. A citation is one link inside an answer, and one answer can hold several. Everything else, including practice websites and publishers, sits under “other” and is not split further.

• ChatGPT: 5 of its 253 outside citations (2%) matched our fixed list of American Dental Association and government sites. Other association and dental-school pages were not separated out and fall under “other”.
• ChatGPT and Google AI Mode returned no Google Maps links in this sample; the zeros in that column are real zeros.
• Google AI Mode: 687 more links pointed to Google’s own viewer, so they were left out of the 219 as they are not outside sources.

Added after we saw the data, so read it as a second look and not part of the fixed protocol. Scanning the most-cited sites, we noticed two groups that the fixed list did not cover. Five sites that list dentists or publish ratings or rankings of them (directories, ranking lists and review pages) were cited in 51 of ChatGPT’s 77 answers (91 of its 253 outside citations, 36%). A second group of five sites, which host each practice’s own online scheduling page on the domains of dental or scheduling software companies, was cited in 51 of Google AI Mode’s 80 answers (100 of its 219 outside citations, 46%). Both counts are 51, a coincidence we checked. Gemini cited neither group, and some sites outside both groups were also cited often. We picked these groups after the run, so treat them as a pointer to what is worth measuring, not as a result.

What ChatGPT listed

Only ChatGPT returned practice cards, the business entries it places inside an answer, in a form we could count. Gemini and Google AI Mode answers were not read for practice names, so we say nothing about how many practices they listed.

• All 77 of ChatGPT’s answers included practice cards, never fewer than 2.
• The middle answer had 6 cards, and the range ran from 2 to 10.
• Asked the same question twice, ChatGPT gave two answers that mostly agreed on which cards to show (median overlap 0.80 across 37 questions; the other 3 are left out because one of their two answers failed). Overlap is the share of the smaller answer’s cards that also appeared in the other; 1 means all of them. This is one day, and it says nothing about the same question next week.

How far to trust this

For these questions ChatGPT listed specific practices every time and Gemini mostly pointed to Google Maps listings; in the second look after the run, Google AI Mode often pointed to practices’ scheduling pages. We did not check whether any practice appeared on these sites, or whether appearing there makes an engine name it, and nothing here says it does.

• It is one day and three engines, with 5 services in 8 cities, most of them large metros. Other questions and smaller towns may look different.
• Each question was asked only twice, so these are snapshots and not rates.
• Source types are guessed from web addresses against a fixed list, so some sites are filed under the wrong type.
• The answers come through a data provider and can differ from what a patient sees in the app.

The questions Bevizio asks for a dental practice

These are the kind of questions Bevizio asks, and the ones used in this sample, worded as a patient might type them. The wording is a patient’s, not Bevizio’s opinion of any dentist; what we measure is the engine’s answer.

• “Who are the best family dentists in Chicago, Illinois?”
• “Who are the best emergency dentists in Houston, Texas?”
• “Who are the best dental implant dentists in Miami, Florida?”
• “Who are the best Invisalign dentists in Columbus, Ohio?”
• “Who are the best teeth whitening dentists in Boise, Idaho?”

In an account, each question pairs one service with one town. The free check leaves your practice’s name out of the question. Bevizio then counts how often an answer names your practice, which other businesses it lists, and which sources it cites.

Questions dentists ask

What the rules say

Dental advertising rules are written for dentists and differ by state. On October 7, 2026 we read three primary texts: the American Dental Association Code, Florida and New York. This page names no practice and says nothing about any practice being named, and this is not legal advice. The ADA Code of Professional Conduct binds ADA members, and its advisory opinions are the Council’s interpretations of it. The two state texts bind licensed dentists.

“Although any dentist may advertise, no dentist shall advertise or solicit patients in any form of communication in a manner that is false or misleading in any material respect.”

ADA Principles of Ethics and Code of Professional Conduct, section 5.F, read on October 7, 2026. Source 1 below.

“[S]tatements shall be avoided which would: … d) contain a material, objective representation, whether express or implied, that the advertised services are superior in quality to those of other dentists, if that representation is not subject to reasonable substantiation.”

ADA Advisory Opinion 5.F.2(d), which interprets Code section 5.F, read on October 7, 2026. Source 1 below.

“(e) Relates to the quality of dental services provided as compared to other available dental services;”

Florida Statutes section 466.019(3)(e), one of the statements an advertisement by a licensed dentist may not contain, read on October 7, 2026. Source 2 below.

“[A]dvertising or soliciting that … makes claims of professional superiority which cannot be substantiated by the licensee, who shall have the burden of proof”

New York 8 NYCRR section 29.1(b)(12), advertising or soliciting not in the public interest, read on October 7, 2026. Source 3 below.

Other states have their own rules, and none of this covers them. Bevizio does not interpret these rules for any practice, and nothing here says what a practice may or may not publish.

Next step

Start with the free local check, or begin the trial to follow your practice weekly. The local business overview and how we measure explain the rest, and what AI visibility is and how it is measured gives the background. The same kind of sample exists for US law firms and US accounting firms. To try the check by hand first, read how to check whether ChatGPT names your local business.